One face, every direction
Your reference set is your instrument — 2–6 sharp photos, graded for consistency before you spend a credit. From there, each pack is a different casting room. Safelight noir reads theatrical: single hard source, deep shadow, direct eye contact. Golden hour reads warm-commercial. Editorial paper reads high-fashion. Change the words of any brief and it becomes a character study.
- Theatrical — Safelight noir, hard key, dramatic falloff
- Commercial — Golden hour or Field trip, warm and approachable
- Character — custom directions: period, profession, mood